Short answer: not the way you leave a review on Google or Yelp. Instagram has no star-rating or review section on a business profile. But customers still vouch for businesses on Instagram every day — through tags, mentions, comments, and DMs — and businesses turn that goodwill into visible social proof. Here's exactly how it works, and what to do if you want reviews on Instagram to actually help your business.
Instagram has no built-in review system
Unlike Google Business Profile, Yelp, or Facebook Pages, Instagram profiles do not have a star rating or a dedicated 'reviews' tab. There is no button a customer can tap to leave 1–5 stars. So if you searched 'can you leave reviews on Instagram' expecting a review form, that feature simply does not exist on the platform.
How customers actually vouch for you on Instagram
Even without a review feature, customers show support in four main ways: tagging your business in a post or photo, mentioning you in their Story, leaving a positive comment on your posts, and sending praise in a DM. Each of these is a genuine signal of trust — it just is not a formal 'review' the way Google reviews are.
Where you SHOULD collect star reviews
If you want reviews that show up in search and help new customers find you, Google is the place. A Google review appears on your Business Profile, feeds into Maps and local search, and carries far more discovery weight than an Instagram tag. The practical play is to collect Google reviews AND repurpose the best customer feedback as Instagram content.
Turn Instagram goodwill into visible social proof
When a customer tags you or leaves glowing feedback, ask for permission to reshare it. With consent, you can turn a customer's words into a branded testimonial post or Story — which looks far more professional than a raw screenshot and keeps your feed full of proof.
Always get consent before reposting
Resharing a customer's photo, handle, or words as marketing content needs their permission. A quick DM asking 'Mind if we feature this on our page?' is enough, and it keeps you on the right side of both etiquette and platform rules.
The repeatable workflow
The businesses that win on Instagram do not wait for random tags. They ask every customer for feedback at the point of service (a QR code works well), send them to Google to post publicly, and turn the approved testimonials into Instagram posts and Stories on a schedule. That is the loop PublishMyReviews is built around.
FAQ
Can you leave a star review on an Instagram business profile?
No. Instagram does not have a star-rating or review feature on profiles. Customers can tag, mention, comment, or DM you, but there is no formal review system like Google or Yelp.
How do I ask for a review on Instagram?
You can ask customers to tag your business or mention you in a Story, but for a review that helps you get found, ask them to leave a Google review instead — then reshare the best feedback as Instagram content with their consent.
Can I turn Instagram mentions into testimonials?
Yes, with permission. Ask the customer if you can feature their words or photo, then turn it into a branded testimonial post or Story rather than reposting a raw screenshot.